a lady presenting a podcast
Posted in Media

Considerations When Picking a Podcast Hosting Site

After refining your podcast and finding adequate equipment for a good setup. What’s next? How will you deliver the podcast to the listeners? To get the podcast to the audience, you need a hosting platform that stores your video and audio files online for download and distribution. The hosting platforms are created differently. Therefore you should consider some factors when deciding on a podcast host. Before picking, you need to ensure that the software supports the current and future demands to allow you to grow without having to change providers. As you look for the best host, you can check out a review of the best podcast hosting sites, including their features and costs, to make the best choice.

Here are some things to consider as you choose your podcast hosting site:

The Marketing Features Available

You need people to hear the podcast, so you have to make it easy for people to find the show. Luckily, in most hosting sites, there are customized websites in which users can showcase their podcasts. Ask yourself the importance of podcast promotion and the marketing features of your podcast. Therefore, you need to find a host that has such features in its platform.

Storage Capabilities

storage capabilityPodcasters like talking; no wonder they prefer starting a show. Whether you are a beginner or a veteran, consider the storage needs for current and long-term needs. Most hosts have plans with storage limits depending on total time and file sizes. You get charged if you exceed the given allowance. As you consider the plans and service, remember to be keen on storage capabilities and how they can affect your show and income.

The Cost for Subscription

the subscription costMost hosting services are operated on a subscription basis. When you decide to go for a free podcast site, read the terms to know the owner of rights to the uploaded content. For paid hosting, there are different plans which increase as you add features. As you decide on how much you can spend on hosting, it is recommended to list the needed features as you project your needs in six months. If you need a professional podcasting plan, connect with each hosting company directly.

Audience Analytics

To grow the engagement in a podcast, you need to understand your audience. You should know where they listen, across which platforms, and for how long. Grasping the podcast’s listenership can allow the host to create engaging content that helps pitch sponsors to advertise in a show. Although most podcast hosts have audience insight, you need to understand the statistics you have and what you are missing. To do that, you need to choose a host with audience analytics, including features like downloadable reports.


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Posted in Media

Reasons Good AdWords are Good for Your Business

The digital marketing industry seems to be changing at a very high speed. People are using different marketing means to ensure that they remain relevant in the online world. You are probably reading this post because you are also looking for means that you can employ to take your business to the next level.  Here are some of the benefits that one can get from Google AdWords.

Increased Brand Awareness

Have the brand of your business standing from the rest means that you have made it. Many consumers are interested in consuming products that have been tested and proved to be very useful. This is why it is still tough to compete with those businesses that have built a good reputation. One of the exciting things with Google Ads optimization is that they can help lift the reputation of your business within the shortest time possible. The more your brands keep appearing in Google results; the more people develop a love for it.

Fast Result

People are in online business because they want to make money. If this applies to you as well, then you need to understand that Google ads offer fast results than SEO. The visibility resulting from Google is more significant than in any other. Therefore, if you are yet to embrace Google ads for your online business, it is high time that you start taking them seriously. They have the potential to take your business to high levels.

Influence the Audience

Every online investor is interested in influencing the audience to make purchases. This, however, is never a simple task like some people would want to look at it. There are numerous challenges that one will have to undergo if they are to make such great steps. One of them is to ensure that they can provide quality content to their readers. Also, they must be strong enough to compete effectively with their competitors.

High-Quality Audience

Another exciting benefit that one can get from embracing Google ads is that it will help increase the visibility of the quality audience. If you are new to online marketing, you might not understand what quality the audience is? Well, quality audience refers to an audience who are likely to make purchases from your business. So how are Google ads likely to bring the quality audience to your website? Well, it is simple; you need to consider the previous data and ensure that your ads are delivered at the right location.

Re-marketing Audience with Great Deals

Lastly, ads are great as they can be used for re-marketing purposes. Re-marketing is the ideal way of making potential buyers buy a product even if they did not want to. This is because re-marketing makes the audience to look at the product more closely, and this can easily result in sales.…

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